Privacy
Last updated: May 12, 2026
This page describes exactly what Erase Meta does with your data and what it doesn't. Written in plain English, no lawyer-speak. If anything is unclear, email hello@erasemeta.com and we'll fix the wording.
What we don't do
- Your files never leave your browser. All processing — reading metadata, removing AI tags, adding iPhone tags — happens locally on your device. We have no server that touches your files. We have no place to upload them to.
- No accounts, no login, no sign-up. You don't need an email or a password to use this tool. We can't have your data because we never asked for it.
- No advertising, no analytics resellers, no data brokers. We don't share, sell, or rent anything to third parties. There are no ad networks loaded on this site.
- No cross-site tracking. We can't follow you to other websites. There are no tracking pixels from Facebook, Google Ads, or anyone else.
What we do collect
To know whether the tool is working, where to focus improvements, and which AI tools are showing up most often, we collect a small amount of anonymous, aggregated usage data. It is internal-only and never shared.
| What | Why |
|---|---|
| Approximate country, region, city | Derived from your IP by our network provider before we see anything. Helps us know which regions need translations. |
| Device type, OS, browser | From your user-agent string. Helps us prioritize bug fixes (e.g. "Safari iOS users hit this error 3× more than Chrome users"). |
| Referring site (hostname only) | If you click a link from twitter.com, we record twitter.com — never the full URL with tracking parameters. |
| Events you trigger | Pageview, file uploaded, file cleaned, save clicked, error encountered. Helps us see if the tool actually works for people. |
| File type and size (not contents) | "User uploaded a 4.2 MB MP4" — never the file name, never the file itself, never anything visible inside it. |
| Detected AI tool name | "This file was made by Higgsfield" / "Sora". Helps us add detection for new tools as they appear. |
| Error codes | Short tags like WebP unsupported or file too large. Helps us fix the most common breakage first. |
What we never collect
- Your IP address. Cloudflare (our network provider) sees it at the edge and derives the country before our code runs. We store country, not IP.
- The contents of your files. The whole point of the tool is that files stay local.
- The file names you upload. We log "image" or "video," not the name.
- The metadata we're removing. Tags like camera serial numbers stay on your machine and never reach us.
- Your name, email, phone, address, or anything that identifies you. We don't ask, so we don't have it.
Cookies
We don't set tracking cookies. We use one tiny browser-local setting (localStorage) to remember your light/dark theme preference and whether auto-download is on. That setting never leaves your browser.
Who can see the data
Only the small team behind Erase Meta. The aggregate stats sit in a Cloudflare-hosted database that we use to see things like "200 visitors today, 60% from India, 14 files cleaned with Higgsfield metadata detected." That's it. We don't share the data with anyone. We don't have advertisers to share it with.
How long we keep it
Events older than 365 days are deleted. Session hashes rotate daily and become unrecoverable. If you want all data tied to your sessions removed sooner, see "Your rights" below.
Your rights
Because we don't store anything that identifies you, there's nothing personal to delete or export — by design. But if you want to be sure:
- Clear your data: open your browser's "Clear site data" for
erasemeta.com. That removes the theme preference and any cached page. - Stop being counted in future visits: use a browser like Brave or Firefox with strict tracking protection, or use a VPN. Cloudflare won't see your real IP and won't be able to count you.
- Ask us anything: email hello@erasemeta.com. We answer.
Third parties
The site uses a small number of external services to function:
- Cloudflare — hosting, the network layer that delivers the site, the database for the anonymous stats. They have their own privacy policy.
- jsDelivr / unpkg — content-delivery networks that serve the JavaScript libraries (FFmpeg for video, piexif for image metadata) when you first load the page.
- Buy Me a Coffee — opens in a new window only if you click the coffee button. Has its own privacy policy.
If this changes
If we ever add anything new to what we collect, we'll update this page and put the new "Last updated" date at the top. Material changes will also be noted on the homepage briefly.
Questions: hello@erasemeta.com